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Product Hunt is a popular site that serves as a launchpad for tech’s next big things. Unlike many mobile-first sites that expect people to browse on their smartphones, most of Product Hunt’s traffic comes from desktops. Those desktops are often Macs, the company said. So today, Product Hunt released a that puts the latest trends in your menu bar. It’s an unobtrusive way to see the day’s most upvoted tech and entertainment products—everything from hot start-ups and app updates to books, podcasts, and video games.

The app is denoted with a “P” icon at the top of your screen, next to other shortcuts you might have installed. The list constantly refreshes with newly trending posts, so you won’t have to visit the site unless you want to upvote or comment. The Mac app also has social features, so you can share a product on Twitter or Facebook without leaving the app or opening the website. Product Hunt is putting its Mac app code on GitHub so third-party developers can suggest improvements to Product Hunt’s team. Why this matters: If you follow the latest tech trends, then Product Hunt’s Mac app is a much easier way to stay on top of the day’s developments. Instead of revisiting the site throughout your workday, you can just click the Product Hunt icon in the status bar and quickly catch up.

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A problem facing the timber industry is the absence of any effective way to prove that rain forest timber has been legally harvested. In places like Indonesia, as much as 80 percent of timber available for sale is illegally cut.

Companies like The Home Depot do not want to sell timber from illegally logged forests even though the demand is great for timber from rain forests. Which of the following conditions required for an exchange to occur is missing when a company tries to sell illegally acquired logs to The Home Depot?

There are more than two parties involved. Each party has something of value to bring to the exchange. One party is free to accept the exchange offer. Each party believes it is appropriate to deal with the other party. Nobody sees the exchange as producing value.

Barry collects antique watches and has decided to sell a few of them on eBay. Some of the watches he wants to sell are rare and very valuable. What condition is necessary for an exchange to occur between Barry and a buyer? His watch should have a certificate of authenticity. The opening bid must be lower than other watches being sold on the site.

Buyers must provide payment before the item is shipped. Delivery must take place within 2 days of the purchase. Potential buyers must be able to see the watch and understand its qualities. Researchers at PPG Industries spent considerable time, effort, and money developing a bluish windshield that would let in filtered sunlight but block out the heat. Little market research was done, but the scientists were convinced this new product would be significantly better than existing windshields even though it was more expensive and of a different color than the current models on the market.

This scenario suggests PPG most likely has a(n) orientation. Production c. Colorado Silversmith creates and markets silver and turquoise jewelry, which it sells to retailers in the western United States.

The company's management believes its retail customers will stock more jewelry if its salespeople use aggressive marketing techniques, so the company provides strong incentives for salespeople and promotional allowances to resellers to get distribution for its jewelry. In other words, the company has a orientation.

Production c. Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent.

It has instructed its sales force to aggressively distribute and promote its printers. The CEO is sure the market will absorb more product if the sales force is determined and assertive.

Fujifilm appears to have a orientation. Production c. The marketing concept involves: a. Focusing on customers' wants and needs so that the organization can distinguish its product (or products) from competitors' products b. Satisfying management's needs and wants with the idea of maximizing profits in the short run c. Selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used d. Selling as much as possible under the assumption consumers will buy more at lower prices e.

Focusing on production in order to increase product quality and lower prices. When a homeowner visited The Home Depot to buy what he thought he needed to fix a leaking toilet, he gathered up materials totaling almost $70. One his way to check out, an employee asked him what was he trying to fix. After some discussion, the employee convinced the homeowner that a $5.99 replacement part would fix the problem better than the materials he thought he needed and with less trouble. This sort of discussion between employees and customers is commonplace at The Home Depot and indicates the retail store has a(n) orientation. Mimi Couturier is a design company that specializes in formalwear for women. The company is known for challenging fashion mores.

The company's fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated.

The company has expanded the number of products it offers for sale many times. However, for the last two years Mimi Couturier has lost money, and it has had to lay off some of its workforce.

To avoid this occurrence in the future, Mimi Couturier should: a. Hire more retail efficiency experts to trace down any production problems b. Increase its sales force to find more potential customers for the firm c. Have someone study its target market to see what needs and wants should be met by Mimi Couturier d.

Cut prices so that its prices will be at least 10 percent below those of its competitors e. Design more sophisticated products that use the latest computer-aided techniques.

After hearing his company criticized for its failure to respond to consumer needs, the CEO of a bank realized that his company needs to adhere to the marketing concept and implement a market-oriented strategy. Which of the following actions would be the best approach to achieving this goal?

Reorganizing the company and making marketing its most important department b. Hiring new salespeople to find new customers c. Expanding the advertising budget to make potential customers more aware of its product offerings d. Creating cross-functional teams and instructing them to focus on creating greater customer value e. Hiring a new product development manager.

Jacques Torres Chocolate is a factory and retail store in Brooklyn. Its owner is willing to try to produce new products when his customers suggest them-such as chili-pepper-laced chocolate candy. His only condition is that when he adds new products, his customers have the final say on whether the product is of any value. According to Torres, 'If something doesn't move, that's the last time you see it.'

By focusing on customer' wants, the chocolate company exhibits a(n) orientation. Production d. Most companies become sensitized to community issues after they've done enough damage to draw the locals' anger.

Dofasco, Inc., a highly successful steel company in Ontario, tries to get ahead of business and community issues by annually bringing together representatives from the local area and deciding which projects to improve the local environment will be implemented. This annual community-wide meeting indicates Dofasco has a orientation. Societal marketing b. Reciprocal exchange d. Production e. Procter & Gamble (P&G) decided to address the fact that Hispanic women are more likely to die from breast cancer because they're reluctant to get mammograms or discuss screening.

So P&G brought screening to the supermarket, parking mobile mammography vehicles in grocery store parking lots in Texas and inviting shoppers in for free x-rays. Tie-ins with local hospitals assured that women with suspicious films got follow-up care. P&G adopted a orientation to achieve this goal.

Promotional b. Societal marketing c. Which of the following statements about the societal orientation is FALSE?

Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation. Marketers cannot deliver all benefits sought by customers, as these benefits may not be in the long-term best interests of the customers. The societal marketing concept is an important refinement of the market concept. Organizations have both a social and economic justification for their existence.

The majority of consumers support environmentally friendly companies and willingly paying more for these products. Jewelry stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices. Unfortunately, the lowest priced diamonds these days are sold by African rebels who use the profits to engage in genocide. Human rights organization have asked jewelers to buy diamonds that are 'conflict free'-that is, from South Africa, Australia, or Canada. LeeBrant is one retail jewelry store that sells only diamonds that are certified to be from these countries. LeeBrant is exhibiting which marketing management orientation?

Production b. Societal marketing d. Which of the following statements about a typical sales-oriented business is TRUE? The company develops its products to meet the needs of specific groups of people. The primary goal of the company is profit through customer satisfaction.

The company invests the majority of its resources in promoting its products and services. The company is in business to satisfy customer wants and needs and deliver superior value. All of these statements about a typical sales-oriented business are true. Postal Service (USPS) argues that its express service is comparable to what is offered by FedEx and that its prices are much lower. Yet, FedEx dominates with more than a 45 percent share of the express-delivery market. Which of the following statements describes this situation?

The USPS is perceived as offering greater customer value. FedEx is perceived as offering greater customer value. FedEx and the USPS offer the same customer value.

Customer value is not an issue in deciding which express-delivery service to use. The USPS should lower its prices even further to increase market share. Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.

The device beams signals to dealers who can remotely diagnose or spot trouble, allowing car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car. With the device, dealers can better engage in: a. Management empowerment b. Management-customer synergy c.

Relationship marketing d. Transactional marketing e. Direct selling. Greenberg Smoked Turkey, Inc. Is a nationwide mail-order business that operates without any advertising. It does not accept credit cards, has no toll-free number for customers to call, and does not have a Web site.

This hopelessly old-fashioned company is also very profitable with thousands of devoutly loyal customers-some of whom have ordered Greenberg smoked turkeys every year for the last 50 years. Greenberg more than likely uses to maintain these long-term ties to its customers. Reactive marketing b. Synergistic management c. Relationship marketing d. A sales orientation e.

Management empowerment. As part of instituting an empowerment program, a marketing director should: a. Hire college graduates who have the latest training in marketing management techniques b. Create a customer service department and place a key staff person in charge of the department c. Train the company's staff to judge the quality of the products the firm produces d. Allow non-management employees to resolve problems on their own without prior approval from their immediate supervisors e.

Conduct a survey of the company's marketing staff to learn about employee morale. TUFF SHED, Inc. Is one of the leading suppliers of installed storage buildings and garages in the United States. TUFF SHED mandates that sales, management, and construction teams work together to anticipate and eliminate potential problems.

They make sure customers get the right buildings for their needs, and they all are built well and in a timely manner. By using teamwork, TUFF SHED: a. Operates successfully using a production orientation b. Provides its customer with a high level of satisfaction c.

Has a high employee turnover rate d. Does not deliver superior customer service e. Has a sales orientation. Walker Farms heard from many of its customers that they would like organic produce.

As a result, Walker Farms became a certified organic farm. Walker realized that while not all consumers were willing to pay the higher prices for organic produce, his customers wanted the organic produce.

Walker realized: a. He missed sales by not concentrating on the average customer b. Different customer groups have different needs and wants c. He is a sales-oriented farm d. His business is about selling the cheapest vegetables e. His aim is a goal of profit through maximum sales volume.

Fujifilm Computer Products has improved the efficiency and productivity of its plant, which manufactures printing technology. For the new fiscal year, the company projects a production increase of 25 percent and has instructed its sales force to aggressively distribute and promote the product. The CEO is sure the market will absorb more product if the sales force is determined and assertive. Apparently Fujifilm: a.

Has an outward organizational focus on its customers wants and preferences b. Seeks its goals primarily through the use of intensive promotion c. Directs its products to specific groups of people d.

Is in the business of satisfying customers e. Profits through customer satisfaction. With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County's Medical Center decided to cash in on one of the most consistently profitable services-delivering babies. It initiated a three-year project to build a $55 million state-of-the-art women's center with 18 labor and delivery suites.

When the hospital decided to commit its resources to obstetrics, it was engaging in: a. Benchmarking b. Alternative problem solving c. Strategic planning d. Portfolio evaluation e. Tactical control.

PepsiCo's annual report has the following statement: 'Our business is to increase the value of our shareholder's investment. We do this through sales growth, cost controls, and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient, and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity.' This statement is an example of PepsiCo's: a.

Marketing mix strategy b. Quantifiable goal c.

Mission statement d. Statement of economic potential e. Market segmentation strategy. Tub King is a small company that refinishes antique claw foot bathtubs and antique sinks, and provides training for bathtub refinishing. The company's management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. Tub King is conducting a(n): a. Marketing audit b.

SWOT analysis c. Environmental scan d. Market differentiation scan e. Strategic window search. Coca-Cola vending machines are found all over the world. The newest machines have an interactive screen that runs advertisements and allows users to obtain free photos of themselves and ringtones after they have bought a drink.

The reason for the introduction of this new style of vending machine is to 'allow the company to interact more directly with its customers.' According to a SWOT analysis, the technology used by these machines is an example of a(n): a. Strength because it is part of Coca-Cola's external environment b. Advantage because it is part of Coca-Cola's marketing environment c. Weakness because Coca-Cola cannot control technology d. Opportunity because it is part of Coca-Cola's external environment e. Benefit because Coca-Cola has the resources to make use of the new technology.

Aldi is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi enables its customers to save 30 to 50 percent compared to Kroger customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. Aldi has a: a. Market-homogeneous focus b.

Cost competitive advantage c. Product aggregation strategy d.

Revenue-based competitive advantage e. Profit-enhanced advantage. Arizona Tea is marketed by Vultaggio & Sons.

Vultaggio & Sons took a basic drink and put it into unusual bottles with elaborate designs. The wide-mouthed, long-necked bottles are now considered to be trendsetters in the new age beverage industry, and customers often buy the tea just for the bottle.

The success of Arizona Tea is based on: a. Supply-demand curves b. Reengineering c. A product differentiation competitive advantage d. A cost competitive advantage e. A heterogeneous marketing strategy.

Fujisawa is Japan's seventh-largest pharmaceutical company. It sells drugs for organ transplant patients to increase the probability the new organ will operate efficiently and not be rejected.

Currently, the only product Fujisawa makes is these organ transplant drugs, which it sells worldwide. Its patents protect it from competitors. Fujisawa has a: a. Brand name advantage b.

Niche competitive advantage c. Cost competitive advantage d.

Marketing competitive advantage e. Complete competitive advantage. The Hallmark Company was inspired by the popularity of Jan Karon's best-selling novels about Mitford, a fictional town in the mountains of North Carolina, to develop a new line of products for Hallmark Gold Crown Stores nationwide. Hallmark created hundreds of Mitford-inspired products that authentically bring 'the little town with the big heart' into tangible reality. The products include greeting cards, partyware and gift wrap, mugs, and puzzles for Hallmark's existing customers.

Hallmark used a strategy. Market development b. Market penetration c. Product penetration d. Product development e. For most American consumers, the brand name Benetton brings to mind a retail clothing store that carries many products that bear the Benetton brand. But Edizone Holding, which also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company, holds the Benetton Group.

The list of the company's holdings indicates that the company's managers believe in growth through: a. Market penetration b. Diversification c. Product development d. Market development e.

Market integration. Which of the following statements best describes the typical target market? A target market will remain stable over time, including the same group of consumers. Target markets change over time as consumers drop in or out of the market, and as tastes change. Target markets are not strongly affected by changes in the external environment. Target markets only change when the features and benefits of the product offering change. Target markets cannot be specifically defined according to age, income, or location, because these factors are continually changing.

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels. Promoters and venue operators prevented the passage of this bill, arguing that it would require them to make value judgments for which they were ill equipped. The promoters and operators engaged in: a. Internal marketing b. Illegal practices c. Environmental management d. Reengineering e.

Corporate espionage. Lance is a 30-year-old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married in the near future. He leads a life much different from his father, who married right after high school, had children, and worked for the same company his entire career. More and more in the U.S. Consumers like Lance are enjoying , piecing together a variety of interests, products, and services instead of conforming to traditional stereotypes.

Well-defined segments b. Component lifestyles c.

Simple multipurpose products d. Conformity and cohesiveness e. Modular market mixes. China's new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese, who consume 25 billion sets of wooden chopsticks annually. Almost all of the chopsticks used in Japan come from China.

The price of wooden chopsticks in Japan has increased by almost 50 percent. The price increase influences which factor of the external environment of restaurant owners in Japan? Technological c. Demographic d. When mechanical gas pumps first appeared in the United States in the 1930s, their spinning dials couldn't register sales beyond $99.99. Today, some stations still use the retro pumps, but the limited dials cannot register the sales of higher-priced gas, which often mount about $100 for SUVs.

The pumps can be modernized for about $650, but the company that provides this service has a huge backlog. This is an example of how factors affect small convenience stores and service stations. Technological and cultural b.

Competitive and natural c. Technological and economic d.

Cultural and economic e. Demographic and marketing mix.

The main product for Zamperla Industries is gondola cars for amusement park rides and ski lifts. Its marketing department constantly monitors trends in the external environment that might affect the firm. Which economic factor may pose a major threat to this company? Few competitors in this industry b. Technological improvements that are automating production of cars c. A recession d.

Increasing interest in the environment and recycling e. Existing legislation requiring licensing of all amusement park rides. One of the results of the Americans with Disabilities Act is an increase in the numbers of disabled travelers. Publications like Emerging Horizons, a California-based, 25,000-circulation magazine focus on accessible travel, and businesses, such as Mobility Challenged Vacations Ltd., see that disabled tourists are a growing market. One can argue the increase in tourism by the disabled was due to: a. Controllable elements within corporate structures b.

Legal forces that changed the attractiveness of vacation options c. Macroeconomic conditions that made U.S. Destinations more competitive relative to international spots d. A shift in regulatory controls from the public sector to the private sector e. Competitive forces that changed how disabled tourists perceive vacations. China's new 5 percent tax on disposable wooden chopsticks, reflecting concerns about deforestation, has been praised by environmentalists. The move is hitting hard at the Japanese, who consume 25 billion sets of wooden chopsticks annually.

Almost all of the chopsticks used in Japan come from China. The requirement for Chinese manufacturers of wooden chopsticks to pay the 5 percent tax is a factor in their external environment. Competitive b. Demographic d. Technological e. Alex purchased a battery-operated drill, and the first time he used the drill, the battery pack overheated and exploded. After Alex's trip to the emergency room, it was determined that the explosion was due to a problem with how the drill was manufactured.

Alex would like to lodge a complaint about the poor quality of the drill's construction. To which federal agency should he complain? Labor Department b. Food and Drug Administration c.

Federal Trade Commission d. Department of Trade e. Consumer Product Safety Commission.

Many people drink bottled water today, but one national brand of bottled water was not 'spring-fresh' as advertised. The water actually came from a well located in the middle of an industrial warehouse facility and next to a industrial waste site. To which organization should the consumers who thought the advertising for the bottled water was misleading complain?

Consumer Product Safety Commission b. Food and Drug Administration c. Federal Trade Commission d. Federal Communications Commission e. Consumer Protection Agency. All of the following statements about global marketing are true EXCEPT: a.

Marketing to target markets throughout the world has become imperative for business. Firm's toughest domestic competition comes from foreign companies. Marketing managers must develop a global vision not only to recognize and react to international marketing opportunities but also to remain competitive at home. Adopting a global vision can be lucrative for a company, and global marketing can offset weak domestic performance. Foreign competitors have not gained significant market share in the United States. Which of the following statements about multinational firms is true? Multinationals typically do not change their methods of reaching their global markets if they are successful with their initial strategy.

Multinationals are defined as companies heavily engaged in exporting and importing. All multinationals must enter the fourth stage of globalization before they are fully internationalized. Multinationals often develop their global businesses in stages. The five stages of globalization closely mirror the five stages of the product life cycle. Otis Elevators has entered into a strategic alliance with a company in France from which it gets its elevator door systems. It has a similar agreement with a manufacturer in Japan that provides it with special motor drives.

A manufacturer in Spain has worked closely with Otis to create small geared parts necessary for the manufacture of elevators. The component parts are assembled at its plant in the United States.

Otis elevators can be found in buildings all over the world. Otis Elevators is an example of a(n): a. Cultural marketer b. Global trader c. Multinational corporation d.

Exporting company e. Global enterprise.

Cardiac Science, a U.S. Manufacturer of defibrillators, heart monitoring devices, and other medical-related devices, sells 85 percent of its products outside the United States. It sells basically the same product to a hospital in London, Tokyo, Pretoria, or Sydney. It uses the same promotional tactics in all of its markets. Cardiac Science: a. Is not concerned about media and messages used for international promotional efforts b.

Uses global marketing standardization c. Assumes cultural uniformity and lifestyle differences occur across cultural settings d. Desires technological receptivity from country to country e. Assumes language acceptance in each country. Executive had no idea the Japanese go through a very elaborate ritual when exchanging business cards. When he arrived at a meeting in Tokyo, he sat down and tossed some of his business cards across the table at a group of stunned Japanese businesspeople. Due to the U.S.

Executive's rudeness, the multimillion dollar deal failed. Executive overlooked the importance of which environmental factor?

Demographics c. Natural resources d.

Economic development e. Political structure. Which of the following statements about the European Union (EU) is true? The EU creates a single Europroduct for a generic Euroconsumer.

The EU removes all internal trade barriers and standardizes regulations in European countries for easier trade. The EU can correctly be called the 'United States of Europe' because all European voters have agreed to these changes.

The existence of the EU eliminates protectionist movements by United Europe against the Japanese and the United States. The EU is the largest economy in the world. When developing countries began encouraging foreign investors and imports, companies like Black & Decker and Pillsbury offered a wide array of products to countries throughout the world. Because of enormous populations in developing countries, these companies predicted a potential for strong annual sales. However, in addition to total population, companies must not overlook factors such as distribution of people within a country and household incomes. Demographic b.

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Educational e. Country resource. Which list correctly ranks the methods of entering the global marketplace in increasing order of risk? Exporting, licensing and franchising, contract manufacturing, joint venture, and direct investment b.

Importing, contract manufacturing, licensing and franchising, joint venture, and direct investment c. Licensing, franchising, contract manufacturing, joint venture, direct investment, and exporting d. Franchising, contract manufacturing, joint venture, direct investment, importing, and licensing e.

Importing, contract manufacturing, joint venture, direct investment, and exporting. The role of a domestic company that sells to an export merchant (also called a buyer for export) is to: a. Guide the marketing actions of the merchant as the goods are sold in foreign countries b. Pay all transportation, warehousing, and marketing expenses c. Sell the product to that merchant who resells the product in the foreign country without the aid or input of the original manufacturer d. Broker a partnership agreement such as a joint venture e. Dictate conditions of sale in foreign countries.

Licensor can try to prevent a licensee from voiding its contract and using what it has learned to create a competitor by: a. Using lawyers from both countries to write the licensing agreement b. Insisting that all licensees have a published code of ethics c. Having the licensee pay a fee for the use of the manufacturing process, trademark, patent, or other proprietary knowledge d. Locally registering patents and trademarks to the U.S.

Firm, not to the licensee e. Avoiding the use of any patents and trademarks. Patch Products is an Australian company that has given permission to several Latin American companies to manufacture and market its patented Spanish/English children's frame tray puzzles. Because Patch uses licensing as its global marketing strategy, it: a. Must only pay a minimal royalty to the licensed companies b.

Cannot control how the puzzles are manufactured c. Has involved itself in the global marketing strategy that gives it the greatest amount of control d. Cannot have any control over how the puzzles are promoted or distributed e. Chose a method of global marketing that created minimal risk. When IKEA, the Swedish home furnishings retailer, first entered the Japanese market, it failed. It was more successful in its second try because it was aware of the need to adapt its furnishings to fit the smaller Japanese homes. It success on its second foray into Japan was based on its ability to give the Japanese consumer what he or she needed without abandoning its product strategy.

IKEA had to adopt a strategy. Product substitution b. Market differentiation c. Message adaptation d.

Product invention e. Product adaptation. All of the following statements about the use of the Internet in global marketing are true EXCEPT: a. Opening an e-commerce site on the Internet immediately puts a company in the international marketplace.

The new Internet economy is being restrained by the old brick-and-mortar rules, regulations, and habits. Software has been developed to ease currency conversions by allowing customers to pay for products in the currency of their choice. FedEx is a global shipper that helps solve international e-commerce distribution.

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Language barriers are limiting the potential of the Internet in international marketing.